Project Overview

We are excited to share an in-depth look at the creation of the latest music video we produced for RUBY, a project that showcased our ability to blend dynamic storytelling, atmospheric visuals, and precise post-production techniques. This case study highlights our approach, from on-location shooting to meticulous editing that brought the project to life.

Filming at Appuldurcombe House

The choice of Appuldurcombe House as the primary filming location was intentional and pivotal to the video’s aesthetic. With its rich history and hauntingly beautiful architecture, the site provided an evocative backdrop that resonated perfectly with the tone of RUBY’s music. Over the course of two evenings, we captured footage that harnessed both natural and artificial lighting to emphasise the contrasts between light and shadow, creating a mood that mirrored the themes in the script provided.

Our team employed a combination of static shots and fluid motion sequences to complement the ebb and flow of the song. Advanced equipment, including gimbals, was used to add layers of depth to the visuals. We carefully planned each scene to align with key moments in the track, ensuring that the narrative unfolded seamlessly alongside the music.

Post-Production and Editing

Editing was another critical component of this project. Working closely with the script, we approached the post-production phase with a strong vision for cohesion and emotional impact. The process involved synchronizing the footage to the music’s tempo and transitions, enhancing the dramatic beats through precise cuts and effects.

Colour grading was tailored to evoke the desired ambience—a mix of warm, dusky tones and cooler hues that accentuated the location’s timeless quality. We layered subtle visual effects to amplify the storytelling without overpowering the natural essence of the footage.

Challenges and Solutions

One of the key challenges was working within a limited timeframe—capturing all essential scenes over just two evenings. To optimise efficiency, we structured the shoot with a detailed schedule that prioritised high-impact shots first. In post-production, integrating diverse lighting conditions presented its own set of challenges; however, strategic colour correction and grading ensured uniformity across scenes.

Outcome

The final music video for RUBY has been met with widespread acclaim, praised for its compelling visuals and seamless integration of music and imagery. By staying true to the original script while infusing our creative expertise, we succeeded in crafting a video that is both visually arresting and true to the artist’s vision. This project not only exemplifies our commitment to excellence but also underscores our capability to deliver high-quality productions under tight timelines and creative parameters.

We invite you to watch the video and experience the culmination of thoughtful planning, innovative filming, and detailed post-production first hand.